Wednesday, February 7, 2024

10:00 AM 11:00 AM PST

B2B 2024: How successful founders and CMOs tell stories to grow

The search for a new product doesn’t start on Google. It starts with the most powerful search engine in the universe: A Buyer’s Mind.

All actions and purchases are mental events. Your job is to make your brand easy to remember and find.

That’s hard.

My live training event will help you elevate every aspect of your branding.

We'll focus on pitch decks and brand positioning to tell your story in a meaningful way.

I’ve honed this process over 25 years as a brand strategist (ex-Dell, Adobe, PayPal, Intuit…) and startup advisor to growth-stage companies.

Your buyer is the hero of your story, your role is to guide them to success. So you must become a guide worth following. I will show you how to do this at every touchpoint.

This live training is essential for tech founders and enterprise marketers who want to speak to investors and customers more effectively.

Note: This is a bi-monthly round-up. Once you have requested to join the event, I will reach out to participants directly who may want to do a live positioning review of their company or product. TY!

Thanks to David P. Schafer for the listing and graphics for this virtual startup event.