Lori Vargas, MBA simplifies the start-up process and guides you from concept to launch day! She is a serial entrepreneur and took her spa to 4 locations within 5 years while adding a massage school. Over the past 10 years, she has assisted over 100 businesses with launches and developments. Join her in a 2-day workshop.
The Business Start-up Simplified Workshop is an essential resource for individuals starting a new business. The workshops provide valuable insight, advice, and templates, to create a roadmap for a successful business launch. Save time and money in avoiding common start-up business mistakes. Gain independence and enjoy the freedom of being your own boss! Gain confidence and become decisive about the ideal way to proceed with your business. Developed by serial entrepreneur, Lori Vargas experienced in launching and growing businesses within the beauty, spa, and wellness industry. Earn Certificate and CEUs.
9:00 AM - 9:05 AM
Day 1: The Conception Series Overview (9:00am -3:00pm PST)
Lori Vargas, MBA
Objective: The Conception Series provides guidance and tools to support the concept to launch planning stages. Evolve your business concept, endless thoughts, and conversations into actionable plans. The Conception Series provides a structure that organizes and evaluates the feasibility of your business concept. The feasibility step is critical in providing an educated decision determining the fate and next step whether to Go, Rework, or No-Go. The Conception Series lays out an easy-to-follow approach to crystalizing your concept, establishing a basic business planning checklist, cultivating a relevant service menu structure, and developing a feasible financial forecast.
9:05 AM - 10:50 AM
Day #1: Crystalize Your Goals and Vision with Planning
Goals! Plan! Progress! Discover how to evolve your business dreams and concepts into a crystal-clear vision statement and establish your points of differentiation. Customize a business planning checklist to align your goals and allow you to establish an actionable plan! Deliverable(s): Vision Statement Template and Basic Business Planning Checklist
11:00 AM - 12:50 PM
Day #1: Cultivate a Relevant, Competitive, and Profitable Service Menu
Relevant! Competitive! Profitable! Develop a service menu that is relevant, profitable, and aligns with your vision. Cultivate treatments that meet and exceed the expectations of your clientele while ensuring that it is priced profitable and showcases the vision and skillsets of you and your team. Deliverable(s): Service Menu Template
1:00 PM - 3:00 PM
Day #1: Develop a Feasible, Comprehensive, and Measurable Financial Forecast
Feasible! Comprehensive! Measurable! Develop a comprehensive financial forecast to project future revenue and expenses to evaluate financial feasibility to make an informed decision. Gain an understanding of financial key drivers that allow for maximizing revenues and minimizing expenses. Learn critical Key Performance Indicators to measure financial performance. Deliverable(s): Financial Forecast with Key Drivers and Key Performance Indicators Templates
9:00 AM - 9:05 AM
Day #2: The Launch Series Overview (9:00am - 3:00pm PST)
Lori Vargas, MBA
Objective: The Launch Series provides guidance and tools to support the concept to launch preparation stages. Learn how to establish an optimal product/equipment mix to support the service menu. Gain an understanding of cultivating a talented client-centric team that is fairly compensated. Create brand awareness and excitement during pre-opening to have a busy launch week.
9:05 AM - 10:50 AM
Day #2: The Launch Series: Optimize Product and Equipment Mix
Research! Train! Integrate! Determine the critical evaluation steps in product and equipment selection. Establish an opening order for equipment, products, and supplies to support the vision and service menu. Create a retail boutique with a proper product mix to support and integrate with the service offerings. Understand how to phase purchase and establish budgets to support the business growth. Deliverable(s): Basic Treatment Room Opening Order
11:00 AM - 12:50 PM
Day #2: Attract Talented Client-Centric Team
Recruit! Train! Bond! Learn how to strategically attract and retain a well-trained and talented staff that is effective in growing your business. Establish a structure that supports training with defined protocols. Identify what will be the best compensation plan. Deliverable(s): Staff Description and Compensation Guidelines
1:00 PM - 3:00 PM
Day #2: Marketing Creates Demand and Awareness
Target! Market! Sell! Determine your target audience’s demographic to ensure the concept and service menu supports their demand. Learn how to target market your potential clients with effective methods. Convert the prospects and get the clients through the door. Deliverable(s): 5 Steps to Effective Marketing Guide